Chris Murphy

Web Developer • Front-end | UI | UX
H2O Plus Eye Oasis email clip H2O Plus employee selection email clip H2O Plus texture email clip

H2O Plus Email Marketing

email marketing campaign

Creating powerful visuals with dynamic typography to general excitement, clicks and sales

Roles: Visual Design, Photography, Front-End Development

Tools: Photoshop, HTML/CSS

Platforms: Bronto

Eye Oasis Email, featured reviews are packed tightly to give the impression of a broad sheet.

Big Press for a Small Product

Marketing wanted to feature all the press related to Eye Oasis. At first, I thought it was too much, but after deciding to embrace the challenge I came to the idea of mimicing a broadsheet. The mass of reviews becomes a wall paper and the denisity illustrates all the press the product received.

H2O Plus Employee selections email, showing headshots of the employee, product photos and a brief description of why they like them.

Putting a Face to Facial Care

With a wide range of products, well curated opinions can help with a decision. In addition to honest reviews, the headshots put a face to the company and adds some personality that helps connect with the consumer.

H2O Plus email featuring spa product photos with close up shots of the product texture and key ingredients.

Tips & Texture

Caring for your skin is a senual experience. Emphasizing the textures of the products helps communicate the feel of the process of each step, while educating the consumer as well.

H2O Plus email highlighting typical skin concerns and featuring photos of the products and ingredients that alleviate them.

Matching a Concern to the Right Ingredient

Each person has their own unique skin concern. This email emphasizes each products unique ingredient and how it address’ the skin condition.