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Generating Excitement for Local Brands
The goal was to create a impactful visual that helped sell a specific category in to retailers, that could also be used as marketing to the consumer.
I looked to create a brand for this sub-category to generate excitement for the products in our portfolio and create a memorable image. Borrowing the colors from a pale lager and applying them to the city gave the Chicago skyline that hazy summer afternoon look that reflected the time of year and the occasion to drink pale lagers.


Sell in & Sell Through
Local is always the biggest selling point in the craft beer market, these smaller breweries have the largest growth potential. Lager is a growing category as imbibers palette's weary of hop assaults. It was also timely as a more drinkable summer beer.}
This program was marketed to retail accounts through a brouchure featuring the beers as well as in our email newsletter campaign, homepage and Facebook.


This program was marketed to retail accounts through a brouchure featuring the beers as well as in our email newsletter campaign, homepage and Facebook.



Stand Out on the Shelf & At the Bar
At the point of sale, choices for even the most experienced craft beer drinker can be crowded and noisey. The Lagertown U.S.A. program can create a standout on the shelf, drawing interest and highlighting the style and locality of the product.